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‘Traditional still trumps “annoying” digital advertising’
MarketingWeek Marketers should not overlook traditional marketing in the rush to become digital-led businesses as the majority of consumers currently find brands’ online efforts ‘annoying’,...
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Infographic: Emerging Markets Mobile Attitudes
Upstream The 2013 Emerging Markets Mobile Attitudes Report from marketing technology company Upstream, which commissioned YouGov and Vanson Bourne to poll the views of a representative sample of 3,670...
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Adobe 2013 Mobile Consumer Survey results – Using mobile sites, apps, and...
Adobe With the meteoric rise of mobile devices and tablets, it’s no surprise that mobile is a way of life and is here to stay. In 2012, there were 121 million smartphone users and 94 million tablet...
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Infographic: The Trillion Dollar Consumer Opportunity
Are telecom service providers savvy enough to modernize and transform themselves in ways that will give them the edge in a consumer driven economy? For more infographics with global research, click here
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Why First Party Data is Valuable to Marketers
IDG Global Solutions Learn what some of the key sources of data are and how marketers should use this first and third party data for maximum return.
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CES 2014: a look back at what mattered
TechHive Innovation certainly was on display at CES 2014—4K HDTV hardware reached affordable prices, there was a tsunami of wearable fitness and health tech, 3D printers popped up everywhere, and smart...
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Mayer moves Yahoo further away from search with new content push
TechHive LAS VEGAS—Forget search. The future of Yahoo is content. Yahoo’s loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer...
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Your top-selling product in 2017 probably doesn’t exist yet
eMedia Vitals Are media and marketing executives finally committing to innovation as a growth strategy? More than half of senior-level execs responding to Econsultancy and Jordan Edmiston’s 4thannual...
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Top Tips: How to Engage Customers on the Go
Anthony Wilkey The way consumers access and interact with content on mobile devices has evolved considerably over the last five years. Indeed, recent figures suggest that by 2019, global smartphone...
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Ever Wonder Why Consumers Don’t Click on Mobile Ads?
eMarketer Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of US adults who used smartphones, tablets or both had encountered mobile ads in...
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Top 10 Mobile Marketing Tips
Why is mobile marketing important? Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and...
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How Brands Can Convert Facebook Users Into Customers
CITEworld Marketing is sometimes considered a niche form of storytelling, but its stories mean nothing if they don’t make brands resonate with potential customers and ultimately lead to sales. Many...
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What Is 5G, and What Does It Mean for Consumers?
Recode In a few years, you may be able to download a full-length HD movie to your phone in a matter of seconds rather than minutes. And video chats will be so immersive that it will feel like you can...
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Google Says Millennial Influence on the Rise in B2B Buying
AdAge Millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward BrownDigital. According to the study, 46% of...
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Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of...
View ArticleFacebook Takes Big Step Forward On Commerce, Builds Shops Into Pages
The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the testing...
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Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy
The company surveyed 574 ad agency executives and marketing decision makers from four regions: North America, Western Europe, Asia Pacific and Latin America to assess their attitudes and adoption of...
View ArticleNearly Half of Local Consumers Conduct Four or More Search Activities
NEW YORK–(BUSINESS WIRE)–Nearly half of consumers (49 percent) looking locally for national products and services have conducted four or more search activities, and nearly one out of four (24 percent)...
View ArticleMobile Marketers Made Big Programmatic Moves This Year
+ More than 43% of marketers said they'd actually used multiple DSPs in 2015 This year was a good one for programmatic and mobile. Due to exceptional ad-buying efficiencies and shifting consumer...
View ArticleConsumers, Publishers Must Reach Agreement For Premium Content
By Michael Friedenberg, CEO, IDG Communications Worldwide Consumers rely on the Internet to serve as their source for news, entertainment, information and social community. When intrusive ads,...
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